Simanim Institute has a service that is important for tens of thousands of people around the world - Jewish people who don't have any documentation around their Jewish family heritage. In this project I was required to choose two stories from dozens of stories that would touch the hearts of potential investors. We documented their story while incorporating in-depth explanations about the institute. The campaign that used this video have managed to convince investors to invest millions of dollars. They were also able to create collaborations with other DNA facilities that were willing to share their databases, which prooved to be strategic for the company.