This commercial features the unboxing of a product that is fancy and focused on early adopters of gadgets. The video is based on the questions that customers had so that it will overcome all potential objections that customers might have. The challenge was to make everything tight and capture the essence of the product - from casting the perfect presenter, through tightening the script and also presenting the message visually in a way that makes the product shine as the hero of the ad - and all in under two minutes. A secondary goal of this video was to overcome buyers remorse, so we had to make sure it is captivating and that people want to watch the entire clip.