La Frutta Collection

Selling swim-wear that is inspired by beutiful popsicle products

​Release Date: 2018

Clients: Nestle 

Production Company: Amit Eran - Rubit

Director: Gal Eli

Genre: commercial

Length: 00:42

In this commercial for Netle, the focus of the ad was not about the taste or the looks of their summer collection titled La-Froota, but rather to show off a spin off product: a collection of sexi swimwear that was designed to match the popsicle line of products. The ad was filmed with multiple actors and models and captured the essence of a fun pool experience. We included under water filming and over shots that required a 7m crane. The end results was edited according to a storyboard that included an after effect that makes you feel like you are watching a fun pool party and are shopping all at the same time.